Todd Brown – Unique Mechanism Workshop
Want More Customers? Then You Need A Unique Mechanism.
This is a game changer.
This is one of those game changers that when you get, this forever changed my marketing and today every piece of marketing I do is based on this principal.
The principal that we’re talking about is the unique mechanism. So let’s just define mechanism first.
Mechanism is very simple.
Mechanism is the thing that is within your product or service that allows it to work.
It’s the cause behind how you’re product or service delivers the benefit, the promise, the outcome.
And so today, more so than ever before, what prospects want to know – they not only want to know what your product is going to do for them –
Like what it’s going to change for them, what pain it’s going to alleviate, what good it’s going to give them but they want to know how.
How is your product or service going to deliver the result?
How is it going to deliver the promise?
So that “how” is the mechanism.
Today it is critical that you have what we call a unique mechanism.
A unique mechanism is really nothing more than just –
A unique formula…
A unique system…
A unique ingredient…
A unique algorithm…
A unique element within the product or service that delivers the result.
And before we go into the elements and what makes up a unique mechanism, it’s important to understand that the reason why this is so effective is because it gives prospects one of the strongest emotions that doesn’t get talked about enough within marketing circles, and that’s hope.
The Unique Mechanism Gives Prospects Hope That Maybe This Time Around They’ll Get The Result They Want.
That they’ll lose the weight… that they’ll get the number one ranking on Google.
Because they’ve tried all the other common mechanisms.
They’ve tried all the other common ways.
They’ve tried all the other methods and they didn’t work.
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